Dana White addresses 'crossover' between WWE & UFC following merger

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Dana White has commented on the idea of crossover between UFC and WWE’s fan bases now that the two company’s have merged as TKO Group Holdings.

Speaking to the press following Dana White Contender Series 62 at the UFC Apex, White was asked about comments made by UFC COO, Lawrence Epstein, who said that the goal of TKO was to get to a point where “every UFC fan is a WWE fan” and  “every WWE fan is a UFC fan.”

Upon hearing the comment from Epstein, White was visibly displeased, answering:
“Lawrence, I love ya. One of the dumbest statements of all-time.
“Yeah, I don’t know why he said that, I don’t even know what to say to that.
“No, there’s some crossover, some people like WWE, some people like UFC, some people like both.

“I don’t think there’s ever going to be a day where we turn every UFC fan into a WWE fan or every WWE fan (into a UFC fan).
“What’s beautiful about the synergy between these two fan bases is they are very, completely opposite, you know, there’s very little crossover.
“And again, maybe he was misquoted, I hope that’s the case because I could not disagree with him more.”

White was present at the official launch of TKO oN September 12 alongside the likes of Triple H, Vince McMahon, Nick Khan and Ari Emanuel as the new company began trading at the New York Stock Exchange.
Along with WWE, UFC and Endeavor executives being present, WWE stars Bianca Belair, Montez Ford and UFC legend Daniel Cormier were also present in New York for the bell ringing.

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