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Popular WWE star set for 'mega push'

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LA Knight’s popularity has translated to strong ratings, crowd reactions and merchandise sales with WWE management recognising his success.

It was recently reported that WWE and Knight have been negotiating a new long-term deal, which is either close to closing, or has already been closed.

Dave Meltzer has provided further insight on the vision of Knight in the Wrestling Observer Newsletter, writing:
“Knight is expected to get a mega push going forward given that the ratings for his segments and his merchandise sales have both been very strong.
“The crowd reaction alone would help you but in many cases if WWE thinks it’s a fad and there isn’t economic indications they only take crowd reactions to a certain level.
“But with Knight, the success is across the board. PW Insider also reported the company is renegotiating his deal for as long as another five years.”

Former WWE star Ken Anderson recently reflected on working with LA Knight during their time in NWA, saying “nobody can touch this guy on mic.”
It has also been reported that WWE internally considers Knight to be SmackDown’s top babyface.

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